As the age old question goes, if you advertise your product or service and your target market never sees it, is it really advertising?
Sure, you can buy a TV commercial or an ad in the paper but will your target market see it? If not, it’s just a waste of money. Today there are so many channels, newspapers, magazines, websites, blogs and other forms of media out there. On top of that, there are systems to skip commercials, ad blockers online and it’s just as easy to ignore ads in print.
The good news is, that with social media, it is easier and more cost effective to get through to your target market than ever before. A commercial on TV will be viewed by hundreds of thousands of people but only a fraction of them, if any, will care about it. If you find out where your target audience hangs out, you can market directly to them and get a higher ROI than ever before.