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As part of the transition from the 1900′s to the 2000′s and more specifically the last few years, we all have to get over a major obstacle in order to move forward. The major obstacle as made famous by Adam Sandler is the fear that “they’re all going to laugh at you!“. As individuals, many have been held back because they were afraid of consequences, they were afraid of what people would think and they were afraid that people would laugh at them. It may not be those specific fears but pretty much, they were afraid that what they produce would not be accepted as well as they would hope. Growing up, we have all heard the saying “better to remain quite and looked a fool than opening your mouth and removing all doubt”. We are trained to keep quite until we are certain that everyone else will agree with us.
Companies and organization now have the tools to connect with their audience and to communicate on a daily basis in real time. They can blog, connect on Facebook, Twitter, Youtube and many more social networks. Your audience is waiting for your thought leadership. They are waiting to hear about your organization, what you are thinking about and what you can do for them. There has never before been a time that you can give your audience more than you can right now. If that’s the case, what are you waiting for? Nobody will laugh at you for jumping in. The only time they will laugh is if you don’t take advantage of this amazing opportunity to connect with them.