Why open communication channels with customers?
Just imagine that 2 competing companies have similar products that you are in the market for at similar prices. You happen to be friends with the CEO of the first company. Chances are that you will buy the product from his company.
Social Media allows companies to become friends with their customers and show off their human side.
Why is Social Media becoming such an important part of a company’s overall marketing plan?
People are overloaded with thousands of advertisements each day and it has come to a point where more people will believe a complete stranger’s consumer review than they will an ad put out by the company selling that product.
Social media allows you to facilitate conversation on your site so that newcomers will be attracted to your company and will have plenty of fellow consumers with favorable views of your company to listen to.