Consistency is the Key!
When it comes to social media, consistency is extremely important. As an organization, you want brand yourself and keep your brand consistent so that your audience will always recognize you and know what to expect. If you are not consistent, you will lose your audience.
Back in the mid ’90′s when I first logged online, I tried creating my first email account only to find that every possible name I could have hoped for was already taken. I even tried banging my fists on the keyboard but apparently “adhebfqxz” was also taken. Out of pure desperation, I made up the word “flid” and my first email account was created. The name stuck and to remain consistant, I used “Flid” to create many more online accounts and profiles.
Is your brand consistant?